Plain English Summary:
To sum it up, we won’t spam you and we won’t share your personally identifiable information with unrelated third parties for marketing purposes without your permission.
In order to help companies understand how they are doing on Facebook we conduct surveys to measure consumer feedback. These surveys help companies understand who their customers are and what is important to them. Putting these findings to work helps our clients serve their fans better on Facebook and in all facets of their business.
Unless explicitly stated otherwise we never share your personally identifiable information with our clients. All of our projects present findings for our clients on an anonymous basis.
To execute, monitor and improve our services we use a variety of tracking methods to determine how you use Reagan Email and our clients’ websites, social media profiles and applications. We aggregate that data and compare your usage with others so that we can optimize product offerings and advertisements, but we never share any of your personally identifiable information with anyone in this process.
We host data with various vendors who help deliver our services (web hosts, email service providers, web analytics, etc) but these entities are not allowed to market to you in any way.
That’s pretty much it. The full legal version follows for your reading pleasure.
Full Legal Version:
Information we Collect
We will collect personal information about you to respond to your request for services offered through the Reagan Email Properties. We may also collect personal information from you in order to notify you about products, services, and other opportunities we think will be of interest to you from Reagan Email and our clients.
Information we collect through Reagan Email Properties may include, but is not limited to, the following:
- Facebook Profile Data: Upon request, and with your explicit permission by allowing access to the Reagan Email application on Facebook, we may collect certain data from your Facebook profile. This data will vary from time to time but may include your basic profile information, demographics, likes, your friend connections and similar demographic and likes data for your friends.
- Other Social Media Profile Data: We may also collect data from other social media websites, applications and platforms.
- Responses to Survey Questions: Most Reagan Email Properties will request various responses to survey questions.
- Other Contact Information: If you choose to register on one of our Reagan Email Properties, we may request your e-mail address and other contact information.
We primarily use your data to provide anonymous consumer analytics to Reagan Email clients. These analytics typically include details on consumer behaviors and attitudes. We also use this data to develop criteria to help us target advertisements to you and other users that are similar to you on Facebook. This is generally done using our proprietary algorithms that compare your demographics, attitudes and behaviors with other consumers that are similar to you (ie they may also share your many of your Likes on Facebook or answer survey questions in the same way). We may also use your data to better understand how you engage with Reagan Email Properties, our clients and other third parties on various platforms including Facebook.
Your data may also be used to contact you for various promotions and to provide information about or customize your services provided by Reagan Email Properties.
Information Sharing and Disclosure
We may share personal information about you under the following circumstances:
At Your Request
During registration and at other times as you use our services, you may be asked a series of questions designed to ascertain your interest in products or services that advertise through Reagan Email. If you express a desire (through your clear and affirmative consent) to learn more about an offer or service advertised through Reagan Email or to participate in an offer or service advertised through a Reagan Email website or social application, we may pass your information along to the entity in whom you have interest.
In Conjunction With a Transaction
We may share your personal and demographic information with another company if you engage in a transaction through a Reagan Email website or through one of our services. Often information may be provided to third-party advertisers when we link you to their offer. This practice is known as “pre-population” so that you do not have to re-enter information on the advertiser website.
To Fulfillment Providers
We may share your personal information with another company if you engage in a transaction through Reagan Email. For example we may sell products that are fulfilled by drop shipment from a manufacturer or retailer partner. In these situations your information will be provided to the partner to fulfill your order.
We sometimes disclose the information we collect to companies that operate various services for us such as email distribution or certain product functionalities. These vendors have access to personal information needed to perform their functions, and may not share it with others or use it for any other purpose.
Subsidiaries, Parent or Sister Companies
We may share personal and demographic information about you with our subsidiaries, parent company, or sister companies.
As Permitted by Law
As with any other business, it is possible that Reagan Email in the future could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by Reagan Email, including your personal information, customer and business account information, but would continue to be bound by this policy unless you consent otherwise.
Advertisements and Third-Party Ad Servers
You may receive advertisements for the Reagan Email family of web properties from third parties. For instance, when visiting a third-party website, you may receive a “pop up” window advertising a Reagan Email site. Please note that such advertisements are served by the third-party website that you have visited and are not controlled by Reagan Email. In addition, such advertisements may be placed by third-party ad servers or ad networks. These companies may employ cookies and action tags to measure advertising effectiveness. You may find more information at the website of the individual ad network.
IP Addresses and Unique Third-Party Identifiers
We also keep track of Internet Protocol (IP) addresses and some Third-Party Identifiers (including Facebook IDs). An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. A unique third-party identifier is an ID third parties use to optimize the user experience for individual users.
We employ a software technology called clear gifs (a.k.a. Web Beacons) that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movement of Web users. We also use clear gifs in our HTML-based emails to let us know which emails the recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the unsubscribe instructions in any email you receive.
Aggregation for optimization
We will use a combination of some or all of the methods listed above to create user data profiles which are analyzed, compared and aggregated for our use to optimize the design, implementation, and management of the web properties owned or operated by Reagan Email, our subsidiaries, parent company, and sister companies and the web properties owned or operated by clients of Reagan Email, our subsidiaries, parent company, and sister companies. This optimization service may be offered to outside entities for a fee as part of a service offering or as a stand-alone product. No personally identifiable information will be transferred to third parties without your affirmative consent.
Third Party Links
A Special Note about Children’s Privacy
Removing Your Information
Some federal and state regulations may require that we maintain all information (including your personal information) for various time periods. In order to comply with these regulations, we may not be able to delete your information from our database.
Questions and Suggestions
© Reagan Email, Last Modified 2013-04-28.